Dr. Abha Wankhede is an Associate Professor in the area of Marketing at K.J Somaiya Institute of Management. She has a total work experience of over 23 years, with 13 years in industry and 10 years in academics. Her thirteen years of corporate experiences encompasses various functions, sales and distribution, sales support, product management, market research and brand management She has worked in Philips India, Reliance Communication, Tata Communications and Vodafone. Her last corporate stint was in a senior management positions as Marketing Head of a strategic business unit. Dr.Abha has many publications to her credit in national and international high impact journals. She teaches Customer Relationship Management (CRM) and (e-CRM), Market Research, Business to Business Marketing and Marketing Management. Dr. Abha is basically an Electrical Engineering graduate from Sardar Patel College of Engineering, Mumbai University. She has done her Masters in Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies, Mumbai University and also her PhD from Jamnalal Bajaj Institute of Management Studies, Mumbai University. She is the program coordinator for MBA-IMC program.